Dancing with Parkinsons

Branding

Brand design for Dancing with Parkinson's, a unique dance program designed for those living with Parkinson's disease. The butterfly personifies the human form in dance and represents freedom and control of movement. Emerging from its cocoon it symbolizes someone with Parkinson's using dance to free their bodies. Bright colours evoke hope. Simple and professional typography inspires trust and emphasizes professionalism.

Promotion Kit Folder

Kit folder that incorporated the charity's butterfly motif as an extruded paper element. This treatment literally flies off the page in a bid to garner attention and raise funds from corporate donors.

Poster

Swing-era themed poster to promote annual fund-raiser in Toronto.